Technology Is Increasing Competition for Real Estate Agents

There is a thought-provoking article on Forbes, Mobile Platforms Are Changing The Way We Buy Real Estate, in which Susan Dailmer of Zillow was being interviewed. She provided what I think are some excellent insights into how technology is changing the game for real estate agents and brokers.

Tech advancements in the industry have provided more tools for real estate agents to remain connected while on the go, which is especially important in a fast-paced market like New York. Simultaneously, these changes have also raised the bar for what it means to be a good agent. Being real estate-savvy is no longer only about possession of information, but about being able to translate that information into useful insights for buyers, sellers and renters.

  • The role of the real estate agent in this technological age is to be a guide for their clients and helping them navigate the wealth of data and information that’s now available to them.
  • It’s important to have a real estate professional who can provide hyper-local insights and navigate nuances that may affect a property in a particular area.
  • A good agent will also act as a client advocate.
  • An expert agent can guide consumers through tricky negotiations to alleviate some of the most stressful situations a person may encounter when making one of the biggest financial decisions of their life.

Each of those points is extremely important. The real estate agents and brokers roles are going to change, as more and more technology disrupts the real estate industry.

In order to succeed in the ever-changing real estate market, it will grow increasingly important to control your online presence in order to capitalize on these changes.